Clever Marketing is an ongoing series cataloging some of the best and most interesting marketing I have come across. Enjoy.
As a beer I am not crazy about it, but I do like this little campaign Red Stripe is rolling out with a series of videos around making things. For the first one they started with a festival, collected recycled cans, had artists like Yuri Suzuki, DJ Al Fingers, singer/songwriter Gappy Ranks and designer Matthew Kneebone turn the cans in to something amazing, and documented the entire thing. Sounds like a recipe for something cool. Can’t wait to see they make next.
Trailer
Intro Video
Making of Video
