Clever Marketing is an ongoing series cataloging some of the best and most interesting marketing I have come across. Enjoy.
Sex Sells. Men are lying if they say they’re able to walk by a Victoria Secret without taking a quick glimpse at the “merchandise”. Well this little piece of magic helps focus your eyes on the real merchandise at hand, the lingerie. Created for The Lake & Stars by Softlab this giant furry kaleidoscope was installed during BOFFO Building Fashion 2011 in New York. Yep, a giant furry kaleidoscope. Check it out.
Photo Credit: Evan Joseph & Alan Tansey
